Business

Questions to Consider in Selecting the Perfect Domain Name

As the world wide web grows thousands of gigabytes per day, the need for domain name becomes essential. If you are just budding to get your own domain name, as I have done several weeks past, try to remember these key questions in selecting the best domain registration:

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1. Is this domain name that I wish to register reflects to the kind product/services I am offering? People tend to view the general category of the product when browsing them in the internet. If you had already successfully maintained a brand name or corporate image, be sure to get them short start-up names . This will improve your search engine optimization (SEO) while implying the image you are projecting. If you can’t get the domain name you think is the best one for your sites, you may want to get “com.ph” if your site is from the Philippines, or any.

2. Is the domain name selected simple? Remove any signs like hyphen, dash and asterisk and other possible fonts or signs that would make it seem too complex to input. Be sure that the name selected is short, simple and easy to remember. Name recall is the name of the game here.

3. Is the selected domain name almost similar to other sites? Simplicity and shortness of the name plays a crucial role in your selection. Avoid selecting domain names which are almost similar to what you are expecting. Much more avoid company owned brands and corporate image or you’ll suffer trademark and other legal problems in the future.

I’ve recently had a discussion with a friend of mine who is an SEO expert and Internet marketer. I found myself, to my surprise, on the other side of an argument I had long held a strong belief in. I had always told clients and anyone interested in registering a domain for their business to find the shortest domain name possible, while still being relative to their product or service. This made perfect sense to me, as it does to many others. The shorter the name, the more likely someone was to type it into their browser correctly and arrive at your website. There are many other advantages that I would typically list, such as memory recollection and word of mouth promotion, but the biggest is ease of use. Well, as I said, the other day I found myself on the other side of the fence.

The discussion began as an SEO, or search engine optimization debate. My friend made a point that search engines treat keywords that are held within the domain name itself in higher regard than those same names used in content located on a site. That made some sense to me. In further exploring the implications of this, we arrived at an extreme example (theoretical) of a domain name consisting of a string of relevant keywords for an industry or service, which potentially used all of the 67 characters allowed in a registered name. In theory, that name could be quickly moved up the rankings of search engines, with relatively little content backing it in the body of the site. While neither of us thought this was a good idea for anything other than the academic discussion we intended, it did start me thinking about the reasons for holding on to my “shorter is better” belief.

If the reason for the shorter domain name is to appeal to the human type of visitor to your site, does this not overlook the second most valuable visitor to your site, the search engines? A search engine does not care about the brevity of your domain name. And further, a shorter name that has no real keyword relevance may actually detract from your appeal to a search engine, in some measurement metrics. So, to carry the discussion a little further; is catering to our human imperfections worth sacrificing the potential advantage of a built-in relevant keyword in our domain name? And all of this doesn’t even take into account the ways in which our methods of accessing Internet content has changed. I mean, how many of us still visit a website simply because it was easy to remember? Typically search engine results, auto fill-in browsers and favorites that we’ve added to our toolbars are how we now get to the content we want. Granted, nothing beats a short, catchy name that is easy to remember like Google or eBay, but this is the world we now live in. There are very few of these short and memorable names left. We must come up with ever more creative ways to represent our businesses on the Internet with names that are not as succinct as we might like. So, off I go to register the name; dot com. Wish me luck.

Looking back, I have two theories why I wasn’t teased for my name. One is that children tease the obvious and they had plenty of material to work with, due to my nose. Two, they love to rhyme and there are not too many words that rhyme with the name Elodia (E-low-dee-a). Think about it. So far, I can only come up with one……..Cambodia. Trust me, after all the nose jokes “Elodia from Cambodia.” couldn’t’ have hurt my feelings one bit.

I can remember clearly, telling the teacher my name, on the first day of school, when I was five years old. She was not as prepared for the first day of kindergarten, as was I.
She should have worn gingham and black patent leather shoes. They helped.

She bent down and looked me in the eye and asked “What is your name?” I said “Elodia.” She then had this look of sheer horror on her face and she actually jumped backwards. I might as well have said Lucifer. Now that I think back, I guess I can understand her position. Here she was looking at this cute Caucasian, blonde, freckled face, pigtailed little girl (and I was cute) and then hearing this strange and “ethnic” sounding name escape from my lips. This wasn’t in the teacher’s manual. I could tell.

She became extremely nervous and said “Well. We’ll just have to think of something more appropriate to call you.” Now, can someone tell me what could be more appropriate to call me than my name?

She pleaded “You must have a nick-name. Don’t you?” I shook my head “No.” I wasn’t about to tell her my family called me “Baby Ann”. Next, I’d be telling her that I sleep with two of my sisters and I still wet the bed. No, she’ll just have to learn to deal with the cold hard facts. Hey, I thought I was the one coming to school to learn?

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